DiveInA 2-person team doesn't have time to run marketing. So we built one that runs itself.
A 15-agent marketing department that reports to the two people who own it.
Two people, the workload of a company
Okeanos wants to 4x its installs, but two people run marketing, sales, ads, content and follow-up, on top of real installs.
Leads go cold, opportunities lost
A lead goes cold before anyone replies. Ad budget spends on what isn't working. Content never gets made. Not because no one cares, because there's no one left.
Today
Jordan M.
Pool quote · inbound
Meet DiveIn, a marketing department that runs itself.
What DiveIn is, and the CMO agent that keeps fifteen of them in line.
Fifteen agents, each with one job
One scores leads, one writes social, one watches ad spend. A full marketing department that runs the function for a two-person company.
A marketing department, minus the headcount.
A CMO agent above them all
It sets the weekly plan, reviews every agent's output, catches conflicts, and brings the humans in when it matters.
DiveIn CMO
online · Telegram
Weekly plan is set. 3 campaigns live, content queued through Friday.
One thing needs you: a 1-star Google review came in. Reply drafted — approve to send.
Approved. Send it.
Reports in like a coworker, over Telegram.
Fifteen specialists, one CMO, one company voice.
Each agent owns one job. The CMO plans the week, reviews every output, and catches conflicts before they ship.
AI CMO Orchestrator
plans · reviews every output · catches conflicts
Creative Supply Chain
Growth & Traffic
Sales & Nurture
Intelligence & Success
Almost everything automated. The line is risk.
The same lead, by hand and through DiveIn. Routine scoring and replies run on their own; a reputation-risk reply gets drafted, then waits for an owner.
The numbers I'd track in production to know it's working.
Median lead response time
From 48+ hours to minutes.
Cost per qualified lead
Where shifted ad spend pays off, or doesn't.
Content cadence hit rate
Posts that went out versus the plan.
Human-escalation rate
How fast owners clear the review queue.
What I'd do differently next time.
If I ran this again, I wouldn't open Cursor first. I'd map the journey, be honest about what the company is ready for, and decide the human-machine mix before writing a line of code. Then build agents, probably fewer.
Build a dial, not a switch
We chose full autonomy for them. Higher-placing teams gave the business a toggle and let them choose what to hand over. We decided for the client instead of letting them decide.
Match the build to what they're ready for
Okeanos was running six guarded agents. We jumped them to fifteen autonomous ones. That's not the next step, it's three.
Pitch the experience, not the architecture
We led with the stack because it seemed impressive. They were asking whether it helps their company. The most impressive system and the right one aren't the same.