Liam

AI made hours cheap. Liam sells what's left: a brain that remembers.

An always-on productized advisor living in the clients' Workspace.

1st place
Consulting Track, Ivey Hackathon
3 models
Routed for efficiency
5 agents
Live & deployed
1Problem

AI made expertise cheap and hours irrelevant.

Partner-grade answers now take ninety seconds and cost nothing. Consulting can't sell on scarce expertise anymore.

ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Mistral
Meta AI
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
Mistral
Meta AI
Meta AI
Mistral
Grok
Copilot
Perplexity
Gemini
Claude
ChatGPT
Meta AI
Mistral
Grok
Copilot
Perplexity
Gemini
Claude
ChatGPT

When the consultant leaves, so does the advising brain.

A consultant's hard-won judgment only helps while they're in the room. The moment they log off, it leaves with them.

2Solution

A productized advisor, sold by the seat.

What Liam is, and the new revenue line it opens up for CGS.

The product

Meet Liam, an always-on advisor

He lives in the client's Workspace and works like a senior advisor who never logs off, reading the engagement and surfacing what matters before anyone asks.

Copilots give you output. Liam gives you counsel.

The model

Recurring revenue, not a timesheet

CGS billed by the hour. Each executive gets their own seat, so a single engagement becomes a subscription the whole leadership team keeps renewing.

engagement 1engagement 2engagement 3engagement 4hours billedresets every engagementseat revenuecompounds

Hours reset to zero. Seats compound.

3How it works

Four things Liam does that a copilot can't.

CGS published research overnight. Liam read it against everything in the Workspace, so the analysis is waiting when opens his laptop.

Under the hood

3 models, 5 agents, 1 Workspace.

Every task goes to the smallest model that can do it. A Governor agent scores every answer for confidence, scope, and risk before it reaches the client.

Tap an agent to see its job

Governor: Reviews every response for confidence, scope, and risk before it ships.

4AI-enabled redesign

The real product call: what to automate, and what to keep human.

The same engagement, run by hand and through Liam's agents. AI takes the routine; the judgment calls route to a person on purpose.

By handWith Liam
Monitor
blind spots
No one watches the engagement between sessions
✦ AI does this90 sec
Observer reads every new file the moment it lands
Draft
2 partner-hrs
Consultant drafts from memory when back in office
✦ AI does thisseconds
Analyst drafts grounded counsel, every claim cited
Check
no safety net
Accuracy rests on one person being right
✦ AI does thisevery reply
Governor scores confidence, scope and risk
Escalate
✕ Where it broketoo late
Client waits days for the partner to weigh in
Human signs offby design
Low-confidence calls escalate to a human partner
5Success metrics

The numbers I'd track in production to know it's working.

Seat retention

Do clients keep paying after the engagement ends?

Interactions per seat

A silent seat is a seat about to churn.

Escalation precision

Did partners agree with the Governor's flags?

Time-to-first-insight

Something genuinely useful by day one.

6The bigger bet

The company brain is the table. Liam is the first step.

Build for one phase of a customer journey and you've made a tool. Build for the whole journey, and you're rebuilding how consulting gets delivered.

Customer journey
PreExternal
Scout
Lead magnet
Self-serve diagnostic. No partner hours.
EngagementInternal
Atlas
Delivery copilot
Drafts & researches. Shortens the cycle.
PostExternal
Liam
Always-on advisor
Lives in the client's Drive.
Forge
The foundation

The shared brain. Scout, Atlas, and Liam all read from Forge, and all write back: patterns, never artifacts.

Internal
7Learnings

What I'm taking with me.

01

The guardrail is the feature

Making Liam refuse was harder than making him answer. Knowing when AI should not act is the product.

02

The hard part wasn't the AI

It was structuring context so the agents reasoned well. Most of the work was upstream of the model.

03

The reframe was the work

We started building a better chatbot. The breakthrough was selling memory, not availability.